The Global Tattoo Trend Index

To better understand the appeal of tattoos around the world, YEAY has created the Global Tattoo Trend Index. The list is a result of data gathered from hundreds of parlours across the globe, including some of the industry’s most prestigious studios. 

To better understand the background of the research and reflect the general opinion on the topic of tattoos, YEAY partnered with Appinio to ask 5,000 people the following six questions:

  1. Do you have a tattoo?
  2. Would you get a tattoo (again)?
  3. Do you regret your tattoo?
  4. Do you consider tattoos mainstream?
  5. How did you find your tattoo artist?
  6. Have you had a tattoo removed, or are you considering it?

The results are quite interesting as you can see below:



Other interesting trends from the ‘Tattoo Index’ include:

•The city with the most parlours per capita was Miami Beach, USA with 28.48 per 100,000 citizens.

•The city with the cheapest tattoo parlours was Colombo, Sri Lanka at an average cost of $22.00 per hour.

•The city with the most expensive tattoos was San Francisco, at an average cost of $280.00 per hour.

•Denpasar, Indonesia is the city where tattoos were most likely to be purchased by visitors with a 99% likelihood.

•Tahiti, French Polynesia and Auckland, New Zealand were found to be the cities where tattoos are most likely to be gifted at 60%.

•Gifted tattoos are most likely to be given by parents in Delhi, India (60%); ‘other’ family members in Milan, Italy (50%); from friends in Reykjavik, Iceland (90%) and from a partner in Madrid, Spain and Córdoba, Argentina (99%).

As part of the Tattoo Index, YEAY ran the survey comprising 5,000 participants on the general topic ‘tattoo’. The results revealed that while only a small minority of respondents (13.6%) have a tattoo, the majority (66.3%) consider tattoos to be mainstream.

The findings also revealed the breakdown of the ways in which people with tattoos found their tattoo artist: through a recommendation (54.2%), visiting parlours (23.2%), online (13.6%), and other (8.9%).